The Middle East's events industry has always operated at speed. But recent geopolitical instability, and its wider impact across Gulf Cooperation Council (GCC) countries, has introduced a new level of…
Data, the epicentre of every event's success, can be confusing and challenging, simply because there are just too many types of data for different event types and formats. You’ll most…
We’re excited to introduce the refreshed look and enhanced functionality of Lüp Console, our central platform where organisers and exhibitors access real-time event data, insights and reporting. This update reflects…
Your event tech partner is not merely a supplier. They are a strategic ally that could make or break your event. Choosing wisely requires looking deeper than a polished sales…
It's nearly event day; you’ve packed your promo bags, printed your flyers, splashed out on flashy pull-up banners, and are getting ready to put your smile on. But then, this…
The success of your event shouldn't be left to guesswork. This free guide shows you how to harness real-time data to power smarter decisions, better attendee experiences, and greater profitability.…
Meet the next phase in our exciting event data journey. https://www.youtube.com/watch?v=-PlOjvzh2Y0 All your event insights at your fingertips Built on our new data warehouse architecture, this powerful feature gives you…
When it comes to event marketing, short message service (SMS) is arguably one of the most important tools in your kit. Since almost every attendee has a mobile phone and…
From humble beginnings at the Brisbane Home Show, we began a revolutionary change in event registration and data capture. What started as a simple request to digitise competition entries quickly…
Attending events and trade shows to showcase your products and services, chat with potential customers, and expand your business is a great step — but it’s only half the battle.…