The Middle East's events industry has always operated at speed. But recent geopolitical instability, and its wider impact across Gulf Cooperation Council (GCC) countries, has introduced a new level of…
Data, the epicentre of every event's success, can be confusing and challenging, simply because there are just too many types of data for different event types and formats. You’ll most…
As someone who spent 20+ years in the sales trenches, I’ve learned one immutable truth: your event’s revenue is won or lost in the first 60 seconds. We often talk…
In the UK events market, many organisers still stitch together a patchwork of suppliers to deliver an event: one company for ticketing, another for badge-printing, a further one for staffing,…
Every year, brands drop billions on sponsorship packages that dangle promises of “maximum exposure” and “quality leads.” Sounds great on the sales deck, right? But here’s the kicker: global sponsorship…
Efficient event registration is the cornerstone of every successful event in the United Kingdom (UK). With the UK events industry now valued at £61.653 billion annually and supporting over 114,000…
It's nearly event day; you’ve packed your promo bags, printed your flyers, splashed out on flashy pull-up banners, and are getting ready to put your smile on. But then, this…
Aligning with the event trends of 2025 and how the industry is changing, organisers are constantly on the lookout for venues that not only deliver a unique ambience but also…
From those early experiments at the Brisbane Home Show, where we first tested Lüp 1.0 and learned how to capture visitor data in real time, our journey has been defined…
When it comes to event marketing, short message service (SMS) is arguably one of the most important tools in your kit. Since almost every attendee has a mobile phone and…