Lüp Events was recognised at the Australian Business Events Awards with Best Technology Innovation (Winner) and Best New Product or Service (Finalist), highlighting our commitment to advancing event technology and delivering practical solutions for organisers.
The winning Best Technology Innovation entry celebrated our facial recognition access solution, designed to streamline entry, strengthen security and improve attendee flow at large-scale events. The recognition highlights Lüp’s ability to transform identity verification from a manual and high-risk process into a fast, secure and scalable system. By integrating biometric authentication directly into ticketing and entry workflows, Lüp enables organisers to maintain strict security requirements without compromising attendee flow. Deployed at major events including Avalon Airshow and IMARC, the solution replaces traditional ID checks with real-time facial verification, creating a safer and more efficient entry experience at scale.
Being named a finalist for Best New Product or Service further recognised Lüp’s focus on developing innovative products that solve real event challenges, create measurable value for organisers and continue to push the industry forward.