SXSW Sydney

Reimagining access for one of the world’s biggest and most complex cultural festivals.

SXSW Sydney

Scaling secure access for tens of thousands

SXSW Sydney’s organisers were clear: the solution must solve the challenges of multi-hour badge collection queues and widespread badge sharing.

They also needed live access control across dozens of venues spread out across the city, real-time badging with facial ID, and infrastructure that could handle tens of thousands of attendees, staff, and media with different credential types.

All of this needed to work in a hybrid model, supporting both physical badges and wristbands linked to digital registrations.

A blueprint for queue-free event check-ins

Lüp engineered a robust, multi-zone onsite registration system designed to eliminate queues and support diverse accreditation needs.

Across two central check-in hubs and various satellite locations, Lüp staff managed live badge printing powered by high-speed printers, and integrated webcams that captured attendees’ photos on the spot. Badges were printed instantly with facial images, which allowed venue security teams to visually verify identities and crack down on badge misuse.

Attendees who arrived with digital tickets were processed quickly: once scanned, their credentials were promptly matched to a generic QR wristband using Lüp’s backend system. This wristband now held their full registration record. If someone hadn’t completed their registration, they could scan the QR code with their phone and register on the spot with the data syncing live to all entry scanners.

In total, Lüp deployed over 100 check-in and access control scanners across 80 venues, enabling real-time badge and wristband validation, entry tracking, and live badge deactivation. If someone was found to be sharing credentials, their access was cancelled and the update pushed to all scanners in seconds ensuring centralised access control across a decentralised festival footprint.

In addition, Lüp provided customised accreditation printing for staff, volunteers, media and VIPs using a mix of plastic cards, wristbands, and printed badges, each tied to different permissions and colour-coded for visual clarity.

Given its scale, geographic dispersion, hybrid credentials and diverse attendee types, SXSW Sydney was widely recognised as one of the most complex events ever undertaken — yet Lüp’s solution delivered it seamlessly on the ground.”

City-wide success from smarter event streamlining solutions

The results were immediate and measurable. There were no queues at any major entry point, an achievement highlighted by the SXSW Sydney team.

Security concerns around badge sharing were effectively mitigated, and attendee feedback consistently praised the ease and speed of check-in.

Lüp’s systems processed tens of thousands of scans daily, providing the organiser with full transparency over movement across the city. With real-time badge printing, live registration, and a layered access model, SXSW Sydney set a new benchmark for what’s possible in a multi-venue urban event.

  • 287,000+ and 300,000+ attendee entries for 2023 and 2024 respectively.
  • 1,100+ and 1,600+ sessions for 2023 and 2024 respectively.
  • 100+ Lüp onsite event staff and 200+ volunteers over a one-week period.
  • 10,000+ accreditations processed.
  • 300+ access control pass types.
SXSW Sydney_Logo

Customer profile

South by Southwest (SXSW) is one of the world’s most iconic festivals celebrating creativity, technology and innovation.

When SXSW expanded to Sydney, Australia in 2023, it brought with it not only the weight of global expectations but also a set of logistical challenges informed by its long-running parent event in the USA. Lüp Events was chosen to help solve those challenges and bring this iconic event to life.

Services provided by Lüp

  • Multi-zone and queue-free onsite registration and check-in.
  • Access control and credential management with over 100 scanners across 80+ venues citywide.
  • Live badge printing with photo capture.
  • Real-time, instant badge deactivation to prevent badge sharing.
  • Customised accreditation printing.
  • Hybrid access infrastructure.
  • A bespoke, enterprise-grade solution built for one of the most technically demanding and distributed events worldwide.

287K +

attendee entries in 2023

1,100 +

sessions and events in 2023

300K +

attendee entries in 2024

1,600 +

sessions and events in 2024

SXSW Sydney required an onsite solution that could scale fast and operate flawlessly, and the Lüp team not only delivered exactly what we needed but also exceeded our expectations. We run an ambitious, city-wide event experience, and Lüp's technology and team were able to scale with us. They're a crucial part of our event infrastructure and a true partner in helping us bring it all to life seamlessly.

— Jono Whyman, Co-Managing Director, SXSW Sydney

Ready to enrich your next event?

Get in touch to discover how Lüp can help you elevate your event experience and engage with your audience like never before.

Trusted by smart events around the world