PGA Australia

Showcasing the best of Australian golf with innovative partner activations.

An inefficient partner ticketing process needing a modern touch

PGA Australia regularly needed to distribute thousands of complimentary and sponsor tickets across dozens of partners for their events, a process made more difficult and complex with only slow, outdated tools at their disposal.

Traditional systems forced the PGA Australia team to manually pull batches of tickets, track allocations in spreadsheets, and send out partner tickets in small, time-consuming groups.

This made it nearly impossible to provide partners with flexibility, visibility, and fast turnaround. With over 20,000 tickets to manage across 70 partner groups, the old process simply couldn’t keep up.

The solution

A corporate ticketing system built around PGA's needs

Working closely with PGA Australia, we tailored a Partner Ticketing solution to streamline partner and sponsor ticketing to suit their unique needs.

Instead of relying on manual distribution efforts, our system made it possible for PGA Australia's partners to access their own ticket portals to distribute, manage and track tickets as they needed, effectively removing the bottleneck of centralised admin.

Lüp solution enabled:

Bulk ticket sending: Multiple tickets sent at a time, with no limits or delays.
Bulk contact uploads: Countless hours saved by bulk uploading and managing existing partner contact lists in one go.
A single source of truth: A clear, central dashboard for PGA Australia to track allocations and usage across all partner portals.
Seamless integrations: Connected directly with Ticketek’s access control for a smooth on-site experience.

By adapting our technology to PGA’s unique requirements, we turned a previously cumbersome process into a streamlined, reliable system.

The results

A modern solution for effortless, scalable ticket distribution

The outcome was complete visibility and control for PGA Australia.

25,000 tickets distributed easily.
70 partner portals utilised.
Elimination of single or limited-number ticket distribution. 500+ tickets can be sent in one batch.
Real-time oversight of all partner and sponsor ticket allocations and redemptions.

Partners benefited from self-service ticketing, while PGA Australia eliminated the inefficiencies of batch sending and manual tracking.

The new system not only saved significant admin time but also ensured accuracy, improved partner satisfaction, and created a scalable model for future events.

Customer profile

The Professional Golfers Association of Australia (PGA Australia) is the governing body for professional golf in Australia, and the third oldest Professional Golfers Association globally.

It supports the golf community (over 1.2 million Australians annually), and plays a central role in developing professional golfers and promoting the game across the country.

PGA Australia delivers elite tournament golf, featuring marquee events like the Australian Open and Championship which attract over 110,000 spectators per year.

Services provided by Lüp

Partner Ticketing solution tailored for fast partner and sponsor ticket distribution.
Bulk ticket sending with the ability to deliver over 1,000 tickets at a time.
Bulk uploads of existing contact sheets for fast, accurate distribution.
Centralised visibility of ticket allocations and usage across multiple partner portals.
Seamless integration with Ticketek for smooth access control.

25,000

partner tickets delivered

70

partner portals managed

Having complete visibility over ticket allocations across 70 partners and sponsors has been a game-changer. Instead of spreadsheets and manual checks, everything is centralised and accurate.

It’s given us full confidence in how tickets are being used and tracked across our event. Lüp’s team went above and beyond, customising their system to fit our exact needs, and we couldn’t be happier with the outcome.