One Fine Baby

Delivering engaging experiences for premium brands and modern parents.

Sydney

Melbourne

Brisbane

The challenge

The bumps on the road to exhibitor success

Exhibitors at One Fine Baby face 3 major challenges:

standing out in a crowded expo.
capturing high-quality leads.
converting interest into lasting customer relationships.

Just showing up isn’t enough; they need tools that boost engagement and simplify follow-up. The organiser also wanted to remain competitive by offering their exhibitors tech that adds value and streamlines the attendee experience.

Outdated lead capture methods no longer cut it for today’s digitally-savvy visitors who expect convenience, fast interactions, and a frictionless connection with the brands they care about.

The solution

Turning lead capture into sales opportunities beyond the booth

Lüp Events provided an intuitive app-based lead generation system to over 100 One Fine Baby exhibitors. Our app enables exhibitors to instantly capture attendees’ full registration details with a simple scan of their ticket.

Data collected is accessible in real-time via Lüp’s Console, allowing lead tracking, note-taking, and CSV downloads to support immediate post-event sales and follow-up.

Many exhibitors further boosted engagement at the stand by pairing scans with prize draws, giving attendees an incentive to scan, resulting in increased lead volumes.

Lüp’s unique digital showbag also sent personalised post-event emails to visitors, neatly summarising their interactions with exhibitors and providing contact info, links, and offers. This makes it easier than ever to keep exhibitor brands top of mind with attendees, without needing to manually track them down.

"We collected 1,648 leads and successfully added them to our newsletter thanks to Lüp’s Lead Capture Solutions.

The process was seamless and highly effective. Their team provided great support and follow-up to ensure the leads were being engaged, and overall, I’m really happy with the way they operate."

— Andrea Campi, Senior Product Marketing Manager, Medela

The results

Nurturing stronger leads and growing exhibitor results

The implementation was a resounding success. Across the entire event, exhibitors collectively generated thousands of high-quality leads, with some individual exhibitors capturing as many as 1,400 to 2,000 leads over the two-day event.

The real-time functionality and personalised digital showbag created a smooth experience for attendees and a powerful marketing tool for brands.

Exhibitors highlighted not just the ease of use but also the ability to track lead performance live, personalise outreach, and maximise ROI. Organisers noted an increase in exhibitor satisfaction and interest from new brands wanting to exhibit in future editions.

Lüp’s integrated lead capture and post-event engagement system transformed the One Fine Baby experience, enabling both the organiser and exhibitors to offer a truly tech-forward event that sets a new benchmark in the consumer expo space.

Accelerated the lead capturing process for 100+ exhibitors.
Collected 1,400 to 2,000 leads over the two-day event.
Saw higher exhibitor satisfaction and new brand interest for future events.

Customer profile

One Fine Baby is part of the One Fine Collective, a series of highly curated consumer expos connecting new and expecting parents with premium baby and lifestyle brands. With a reputation for style, innovation and high footfall, the event attracts a wide range of engaged attendees and exhibitors.

Services provided by Lüp

Intuitive lead capture app and hardware.
Real-time data reports with lead tracking, note-taking and CSV downloads for instant engagement.
Post-event digital showbag sent to each attendee with personalised exhibitor recap.

135%

increase in exhibitor leads from 2022-2024

4.2 X

increase in overall sales from 2022-2024

I have been working with Lüp for many years, across a number of different expos. Their lead capture system completely streamlines how our exhibitors connect with attendees. Instead of exhibitors using a mix of methods (or sometimes collecting no data at all!) the Lüp lead scanners offer a simple, uniform solution that captures high-quality leads and valuable event data instantly.

Our exhibitors love how easy the scanners are to use, and our visitors are well-trained to scan at stands for more information or to enter competitions. The results have been so positive that we’ve made scanners a standard inclusion in all stand packages, rather than an optional extra. It’s a win-win for us, exhibitors see better ROI, and we see stronger rebookings!