Land Forces

Providing a secure access control solution that ensured maximum safety.

Land Forces

Managing high-security access while balancing safety and efficiency

Leading up to Land Forces, with intense public scrutiny, the organisers needed a robust technological solution to protect attendees and exhibitors while ensuring only authorised individuals could access the venue.

Extensive security measures were deployed, including a significant presence from Victorian Police. Amid heightened tensions, Lüp was tasked with delivering seamless and secure access control that could manage large volumes of visitors efficiently without compromising safety.

The system had to operate flawlessly under pressure, balancing speed, accuracy, and resilience in a complex and sensitive environment whilst still helping Land Forces run a valuable event.

Advanced access control that delivered safety without disruption

Lüp delivered a comprehensive access control solution tailored to Land Forces' unique security needs.

Our online registration captured photo ID with each registration reviewed manually by a private security team via our system. We also ensured verified attendees had received personalised EDM and SMS updates.

At every entry onsite, facial recognition software guaranteed that each scanned badge matched the registrant.

Furthermore, live reporting offered real-time visibility for the Victoria Police to track entries by time, date and location. If a registration was cancelled, their access was instantly revoked.

Zero breaches and maximum attendance

Lüp's end-to-end solution enabled secure entry for over 20,000 attendees without any breach.

Despite intense external pressure, the system maintained smooth and uninterrupted access while preventing unauthorised entry entirely.

Land Forces ended up being highly successful event in a safe and well-controlled environment.

Land Forces

Customer profile

The Land Forces International Land Defence Exposition is Australia’s largest defence industry event. It serves as the premier meeting place for government, military, and industry leaders to connect, do business, and address the challenges shaping global land defence.

Services provided by Lüp

  • Online registration with photo ID capture
  • Manual security verification
  • Onsite facial recognition access control
  • Real-time entry reporting
  • Instant access revocation for cancellations
  • Personalised SMS & EDM communications

20,000+

attendees securely granted entry

Over the last few years, Lüp has delivered a customised, secure, high-trust access control solution that safeguarded attendees and exhibitors across Land Forces. With rigorous security requirements, Lüp’s custom access control solution ensures we can streamline authorisation processes where only approved participants enter the event.

Their technology and trained team combine safety with efficiency, giving us the peace of mind during such a complex, high-security expo. Lüp constantly delivers and we look forward to working with them each year.

— Steve Gibson, Chief Technology Officer, AMDA Foundation

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