Indo Pacific International Maritime Exposition

Securing high-profile defence events with automated approval workflows and facial recognition entry.

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Balancing stringent high-security verification with seamless attendee entry

As a high-profile international defence exposition, Indo Pacific operates under strict security requirements. AMDA needed absolute certainty over who was entering the ICC Sydney venue, requiring a robust registration process with built-in approval workflows.

Their main challenge was ensuring that every single attendee was thoroughly vetted without causing bottlenecks, long queues, or delays at the venue entry points while also guaranteeing precise attendance data post-event for strict compliance reporting.

Multi-layered security meets rapid access management

To meet the stringent requirements of a high-security defence trade event, Lüp deployed a complete, tailored registration and access control platform designed to balance high-level security with optimal visitor flow. The process began well before the doors opened, utilising built-in vetting and approval workflows that allowed AMDA to thoroughly review and screen every registration prior to ticket issuance. Once approved, attendees received a print-at-home badge to ensure a streamlined, quick entry upon arrival at ICC Sydney.

Onsite, Lüp provided an end-to-end access infrastructure to handle foot traffic effortlessly. For visitors who had not pre-printed their passes or required on-the-day assistance, Lüp’s dedicated onsite team operated registration desks equipped to issue secure badges within seconds, eliminating potential bottlenecks.

At entry points, security was reinforced using advanced badge scanning integrated with facial recognition technology, introducing a vital layer of biometric verification to prevent unauthorised venue access. Behind the scenes, Lüp’s real-time data infrastructure tracked live attendance across the venue continuously, delivering clear visibility throughout the event and generating comprehensive post-event analytics on registrations, check-ins, and compliance metrics.

Frictionless security, zero compromises and complete data clarity

By integrating Lüp’s access solution, AMDA delivered a frictionless entry experience while maintaining uncompromising security standards across the multi-day exposition.

The vast majority of attendees benefited from rapid venue access via print-at-home badges, while onsite support handled exceptions instantly. AMDA gained total peace of mind through strict biometric access control and received detailed, compliant attendance reports to streamline future event planning and stakeholder reporting.

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Customer profile

AMDA Foundation Limited is a non-profit organisation dedicated to promoting Australia's industrial, manufacturing, and information/communications technology resources in the defence and aerospace sectors. Held at ICC Sydney, their flagship Indo-Pacific International Maritime Exposition is a premier high-security defence trade event that brings together key global industry leaders.

Services provided by Lüp

  • Tailored registration with automated approval workflows to vet attendees before issuing passes.
  • Self-serve print-at-home badge functionality alongside rapid on-demand onsite badge printing.
  • Real-time attendance tracking and comprehensive post-event compliance and analytics reporting.
  • High-security entry management incorporating badge scanning paired with facial recognition verification.

28,000+

attendees securely granted entry

With rigorous security requirements, Lüp’s custom access control solution ensures we can streamline authorisation processes where only approved participants enter the event.

Their technology and trained team combine safety with efficiency, giving us peace of mind during such a complex, high-security expo. Lüp constantly delivers and we look forward to working with them each year.

— Steve Gibson, Chief Technology Officer, AMDA Foundation

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