Flight Centre
Landing quality business leads with smarter event insights.
Navigating the journey to more efficient lead generation
Flight Centre was looking for a smarter, more targeted way to connect with more business and leisure travellers across Australia.
For their Business Travel division, the goal was to generate qualified leads from SMEs that needed dedicated travel management support — without overwhelming their internal teams.
On the Leisure Travel side, the focus was on growing their database with consumer leads who were genuinely interested in travel experiences.
The challenge? Finding events that align with the right audience and implementing a lead acquisition strategy that was scalable, measurable, and flexible enough to adjust based on internal capacity and conversion cycles.
A smart, scalable partnership tailored to business needs
Flight Centre partnered with Lüp to create tailored sponsorship campaigns across key events.
For Business Travel, they worked closely with the Lüp team to design lead generation forms that not only qualified potential customers but also identified and recommended industry events that closely matched Flight Centre’s ideal B2B audience.
Following early success, the partnership expanded into Leisure Travel, where Lüp again curated event opportunities that aligned with Flight Centre’s key customer segments.
The outcome was a highly collaborative, hands-on approach that balanced quality lead acquisition with campaign agility.
Flying high on a rich data strategy
The partnership with Lüp quickly evolved into a valuable channel in Flight Centre’s lead acquisition strategy across both business and consumer segments.
Throughout the engagement, Lüp's vast data-rich platform and collaborative approach enabled Flight Centre to stay agile and adjust campaign details or resources in real-time, ultimately allowing them to further fine-tune their performance and insights.
Customer profile
As a global travel brand focused on growth through strategic marketing and high-quality customer engagement, Flight Centre leverages data-driven campaigns to attract, convert and retain customers.
Their robust marketing programs and omnichannel reach reflect a strong appetite for scalable growth, underpinned by a desire for accurate, actionable lead data to drive more informed decision-making.
Services provided by Lüp
Key event segments
Lüp has proven to be an important part of our channel mix for driving quality leads & a great partner to work with. The team are very proactive, open to ideas & extremely flexible which has allowed us to pivot as we learn, and continue to drive value for the business.
— Rob Sexton, Global Performance Leader FCB
Ready to enrich your next event?
Get in touch to discover how Lüp can help you elevate your event experience and engage with your audience like never before.
Trusted by smart events around the world
SXSW Sydney
PGA Australia
Avalon Airshow
IMARC
Australian Manufacturing Week
Land Forces
Design Show
Sydney Build Expo