Design & Build Week

Smarter management of registrations, access and engagement for great event success.

Materialising their way deeper into event understanding

The organiser desired the answer to the below key performance questions, however they needed to ensure there was no requirement of external reporting or stitching together spreadsheets. The core goal was real time and self-service access to clean and visualised data.

Design & Build Week aimed to answer key performance questions:

Which partners, sponsors, and influencers were driving registrations?
How effective were marketing channels like paid media and referrals?
Which exhibitors attracted the most attention?
What were the hourly attendance trends and on-site conversion rates?

The solution

The blueprint: designing a solution for event success

Lüp delivered a unified data infrastructure encompassing promo code tracking, referral marketing, attendance dashboards, and lead scanning analytics.

Over 300 unique promo codes were generated for every exhibitor, partner, and influencer. These were embedded directly into registration links, allowing the organiser to pinpoint exactly who was driving registrations. This granular view empowered post-event reporting and helped validate the impact of smaller partners or influencer campaigns versus higher-profile sponsors.

A referral programme was also executed to expand organic reach. Once someone registered, they were automatically sent a personalised referral link. The dashboard tracked the number of referrals each individual generated, surfacing top-performing attendees who were spreading the word organically.

For broader campaign attribution, Lüp embedded UTM/GTM tags and tracking parameters across all live registration links. This helped the organiser to monitor which visitors came via Google Ads, organic search, social, or email, without relying on a separate platform.

Onsite, Lüp’s exhibitor lead scanners and apps captured visitor engagement by booth. This data was poured directly into a live dashboard, providing the organiser with real-time visibility regarding scan volume, visitor flow and individual exhibitor performance.

The organiser also had access to a live attendance dashboard, broken down by product type, ticket class, time of day, and revenue generated. Hourly reports included pre-registered vs. on-site conversions and re-attendance rates for multi-day visitors. Ticket sales, including GST, net revenue, and ticket type performance, were visualised with historic comparisons and time-based trends.

The results

Unlocking a data-informed event strategy

Lüp’s technology transformed data into an operational advantage, helping Design & Build Week evolve from an industry trade show into a data-informed marketing and engagement platform. A deep, measurable understanding of event performance enables organisers to sand down the surface and optimise future pricing, programming and floor planning though the using data garnered by Lüp’s effective lead capture and reporting innovations.

This comprehensive data strategy enabled the organiser to:

Identify the most effective marketing partners and channels.
Track ROI for individual exhibitors through real-time scan volume.
Understand attendee flow and peak entry times.
Refine future pricing, programming, and floor planning based on data reports.
Achieve operational efficiency by the ability to access all analytics in a single, self-service platform.

Customer profile

Design and Build Week incorporates three distinguished shows into one three-day-long experience, including Futurebuild Australia (focuses on the best technology, systems and materials which play a key role in the buildings of tomorrow), Design Show (presenting the latest innovations by the tastemakers in the commercial, workplace, retail, residential industry) and the Kitchen and Bath Show (highlighting leading products and brands in the design space).

Services provided by Lüp

Real-time and self-service access to clean, unified data.
Promo code implementation via exhibitor precise tracking.
Consolidated data infrastructure that covers promo code tracking, referral marketing and attendance dashboards.

300+

unique promo codes were generated for every exhibitor, partner, and influencer

Lüp has been an exceptional registration provider for Design & Build Week. The platform is reliable, easy to work with, and continues to evolve in ways that benefit all our stakeholders, from us as organisers to our exhibitors and visitors.

What really sets Lüp apart is their team, who are fantastic and always professional, responsive and solutions-focused. They consistently go above and beyond to support us, whether it's handling last-minute changes or offering guidance on best practices!

We also appreciate how Lüp is continually looking for ways to improve the platform, particularly around reporting and usability. Their willingness to listen to feedback and enhance the experience for everyone involved shows true partnership. We're proud to work with Lüp and look forward to building on this successful relationship in future editions.