Big Motoring World

Customised test drive booking system to efficiently engage attendees and maximise event ROI.

Steering towards a seamless booking and data capture process

Big Motoring World needed an efficient, digital-first method for event visitors to book vehicle test drives in advance. Beyond scheduling, they required a centralised system to capture and store all booking data, giving them a clear database of registered leads and actual attendees for post-event reporting and future marketing campaigns.

The solution

Bespoke test drive booking and comprehensive data management

Lüp delivered a tailored, user-friendly online booking platform designed specifically for the test drive experience.

Allowed visitors to view available vehicles alongside real-time time slots, enabling them to book a test drive in just a few clicks.
Captured complete registration and attendance metrics, including visitor names, scheduled slots, and actual attendance records.
Provided Big Motoring World with a complete, structured database for reporting, event analysis, and long-term marketing follow-up.

The results

Accelerating growth through reliable event technology

By replacing manual or disjointed processes with Lüp’s end-to-end booking and reporting system, Big Motoring World achieved immediate operational clarity and high visitor engagement.

Within less than six months of initial deployment at four events, Big Motoring World rapidly expanded Lüp's system across 11 major shows, generating 100+ leads at each show, reflecting their confidence in the platform's reliability and lead-generation value.

Customer profile

As one of the United Kingdom’s leading tech-enabled car supermarket groups, Big Motoring World supplies thousands of vehicles nationwide each month.

Exhibiting at Everything Electric shows across the UK, they showcased their growing range of electric vehicles and offered visitors hands-on, pre-booked test-drive experiences directly at the show.

Services provided by Lüp

Customised online test drive booking platform featuring real-time vehicle and time slot scheduling.
Centralised registration and attendance data tracking for streamlined reporting.
Comprehensive reporting platform capturing visitor metrics for post-event marketing analysis.

100+

LEADS ACQUIRED AND TEST DRIVES BOOKED DURING THE EVENT

Lüp's Test Drive solution has completely transformed how we manage customer bookings and vehicle demonstrations. The platform gives our team real-time visibility across every dealership, automates what was previously a manual process, and creates a seamless experience for both our staff and customers.

Since implementing the system, we've seen improved operational efficiency, better utilisation of our fleet, and valuable insights into customer behaviour that help us continually optimise the sales journey. The flexibility of the platform and the support from the Lüp team have made them a trusted technology partner for Big Motoring World.