AusFitness Expo

Transforming attendee interactions into actionable insights

Lifting their game to max capacity

The organisers of AusFitness needed:

a system to manage high-speed, high-volume lead capture
to accommodate a complex split of trade and consumer sections with different reporting requirements
to ensure a high-quality attendee experience through digital solution processes
to increase exhibitors’ measurable ROI

With so many eye-catching moments at the fitness expo, whether it’s the latest in protein bars or a special guest from the industry, exhibitors need to ensure that once they attract the customer to their booth, their lead capture process is seamless. The AusFitness Expo, being a part of an industry that experiences immense change, needed to ensure that their exhibitors would be able to accommodate the 20,000+ attendees while also adding value to their experience.

As the AusFitness Expo was split into trade and consumer areas, there came a bonus challenge of different reporting requirements and objectives. The pen and paper lead capture method is simply not efficient enough when combating tech-savvy visitors’ expectations between both the trade and consumer prospective areas, which involve immediate, convenient interactions with minimal input from their side.

The solution

App-based solutions for maximum event engagement

Lüp Events provided an app-based lead generation system solution to AusFitness exhibitors. This allowed for instant lead capture of over 20,000 attendees who attended each event.

Through Lüp’s app, each attendee’s full registration details were captured instantly, just by scanning their entry ticket.

The different metrics and objectives for the trade and consumer areas of the expo were able to be reported on and this data was instantly accessible via Lüp Console. These necessary foundations of ordered data facilitate seamless follow-up through the use of CSV downloads throughout the event.

Our efficient digital process also allowed exhibitors to gather further data insights through note-taking and lead-tracking.

With the buzz of attendees filling the exhibition halls, Lüp's seamless technology fostered an increase in engagement through effective activations, including prize draws and sampling. This incentive to scan prompted an increase in leads, further overcoming the challenge of increasing exhibitors’ ROI.

The results

Getting the full rep out of every lead

Utilising Lüp’s effective lead capture system exhibitors were able to increase their CRM with thousands of high quality leads. With over 40,000 exhibitor scans, the intuitive design of Lüp’s lead capture app and devices highlighted successful integration that the attendees were able to use for a smooth and seamless visitor experience.

The real-time reporting and analytics provided comprehensive insights to both the organisers and exhibitors. This presented the perfect opportunity to enhance the exhibitor's personalised outreach and contributed to increasing their ROI.

The seamless integration of Lüp’s platform and on-site support revolutionised the exhibitor experience for AusFitness, propelling a new standard for efficient technology, measured by improved ROI.

Generated over 40,000+ exhibitors' scans
Delivered a smooth and seamless visitor experience
A higher ROI shown through comprehensive analytics

Customer profile

AusFitness Expo is the southern hemisphere's biggest and most exciting festival of fitness, held in Melbourne and Sydney each year. Attracting almost 40,000 fitness enthusiasts, from weekend warriors to fitness professionals, the expo highlights the latest developments in fitness technology, nutrition, apparel and equipment.

Services provided by Lüp

Onsite delivery of intuitive lead capture app and hardware.
Real-time data reports with lead tracking, note taking and CSV downloads to facilitate instant exhibitor follow-up.

40,000+

exhibitor scans

I wanted to take a moment to thank Lüp for their incredible support on this campaign. They hit the ground running, quickly understood all of our quirks and challenges, and have been super organised, efficient and just all-round legendary.

The improvements to the console have been fantastic — having access to registration question stats for real-time audience insights, along with the enhanced tracking and data from the universal reports, saves us a lot of time and allows us to focus our marketing where it’s needed most.