About

We design technology that makes the complex simple, the data meaningful, and the visitor journey unforgettable. Our story is shaped by future-focused innovation and a deep passion for turning sophisticated data into long-term success for our customers, partners and team.

Events are in our dna

We’re reimagining the future of events

Lüp Events was founded in 2011, digitising registrations at the Brisbane Home Show. Since then, we’ve grown into an award-winning global event technology company and a trusted partner for some of the world’s largest events, powering over 3.5 million registrations and scans annually across trade shows, conferences, and consumer expos.

True to our name — Lüp, pronounced "loop" — we specialise in creating technology and delivering solutions that simplify the complex while keeping people connected and in the loop before, during and after the event.

Instead of relying on fragmented, third-party platforms and service providers, Lüp replaces them with a unified ecosystem, allowing modern event organisers to manage 100% of their event data and operations across the entire event lifecycle.

With innovations like our partner ticketing, accreditation and induction, facial recognition, and real-time lead capture technology, we help organisers and exhibitors turn interactions into lasting outcomes.

3.5
million
registrations processed globally
200+
events
seamlessly delivered each year
10,000+
partners
exposed to engaged audiences
15+
years
industry experience worldwide

A message from our founder

At Lüp we're powered by curiosity, shaped by future-focused innovation

Lüp began in 2011 with a simple challenge at the Brisbane Home Show: digitising competitions across multiple halls with no internet connection.

What started as solving one problem quickly evolved into reimagining how registrations, data, and visitor journeys could work for events of any scale.

Over a decade later, that same spirit drives us today. From our very first show in Brisbane to powering some of the world’s largest exhibitions and conferences, we’ve stayed true to one mission: creating seamless, visitor-first event technology that reduces friction, builds trust, and delivers lasting impact.