Complex events
Bridge the gap between advanced event technology and on-the-ground operational excellence. From pre-event registration to post-show analytics, we ensure every interaction is captured, so your attendees get a seamless experience worth remembering while your event strategically leverages smart data to prove ROI and be better each year.
SXSW Sydney
All Energy Exhibition & Conference
The Podcast Show
Land Forces
Offshore Europe
Design & Build Week
Beyond just ticketing, we transform event data into your biggest advantage
Many event organisers make hundreds of decisions with incomplete data they don't know what to do with. Lüp helps you capture detailed attendee behaviour from the moment they register, allowing you to build clear and actionable direction for your teams to deliver successful events.
Your event's success depends on delivering value to two audiences: attendees who want remarkable experiences and sponsors who demand measurable ROI. Lüp gives you the data to satisfy both.
Complete attendee profiles
Data that goes far beyond basic registration details. Lüp combines demographic data, session preferences, networking activity, and behavioural patterns into rich profiles. Personalise communications, recommend relevant exhibitors, and design programming that resonates with your audience.
Unified data ecosystem
One platform that captures every interaction, from first website visit through post-show follow-up. No more digital gymnastics or conflicting reports between different apps and spreadsheets. Just clean, consistent data that flows seamlessly between registration, operations, marketing, and sales.
Actionable post-show reports
Walk away with evidence, not estimates. Our consolidated reporting shows exactly what drove ticket revenue, where attendees spent their time, which sessions delivered value, and how exhibitors performed. Refine your strategy, justify budget increases, and build sponsorship proposals that sell themselves.
A guide to leveraging smart data for event success
This free guide shows you how to harness real-time data to power smarter decisions, better attendee experiences, and greater profitability.
Don’t just run events — run them smarter.
The trusted engine behind world-class event experiences
Lüp is more than a registration tool, it is a comprehensive event tech ecosystem designed for complexity. We solve the industry’s biggest frustrations: data loss, rigid platforms, and on-site bottlenecks by providing a highly adaptable source-of-truth for your event.
From global multi-storefront ticketing to AI-driven networking, our 15 years of expertise ensures your data is captured strategically, integrated seamlessly, and leveraged to drive measurable exhibitor ROI.
Data-first registration
Move beyond basic forms with customisable registration flows and multi-storefront pages. Our platform acts as a central source of truth, integrating deeply with Salesforce, Marketo, and CRM systems via advanced APIs.
Smart and reliable networking
Revolutionise the attendee experience with "Leads Everywhere" smart badges and swipe-driven Visitor Matchmaking. Capture granular behavioural data and facilitate high-value networking.
Real-time conversion tracking
Gain total visibility with robust reporting on attendance, abandoned carts and UTM-tagged conversion paths. Turn raw data into actionable insights to prove event ROI and optimise future marketing spend.
SXSW Sydney
Discover how Lüp powered and streamlined SXSW Sydney’s high-volume and strict accreditation needs, enabling a seamless city-wide onsite experience for all involved.
Flawless onsite execution delivered by a dedicated team
Eliminate the risk of onsite bottlenecks with a partner that provides more than just software.
Lüp delivers full-service operational support, deploying dedicated Event Managers and Exhibitor Specialists who act as an extension of your team. From managing zone-based access control and high-speed VIP badge printing to overseeing technical infrastructure, our in-house experts take full accountability for your event’s physical delivery, ensuring a smooth experience for every attendee from the moment they arrive.
Dedicated account management
Every event is backed by a dedicated Event Manager and Producer. We manage system configuration, stakeholder communication, and project timelines to ensure total transparency and a zero-failure delivery.
Zone-based operations
Our onsite teams are structured by specific zones to ensure accountability. We manage complex crowd flows, VIP area supervision, and real-time scanning oversight to maintain a premium, secure attendee experience.
Proactive technical support
With full-time technical staff and support specialists on the floor, we provide instant troubleshooting for lead capture and hardware, following strict protocols to ensure 100% operational continuity.
Pilates Journal, Los Angeles
From digital ticketing to execution, discover how Lüp powered a high-energy, premium experience for Pilates Journal Expo attendees.
Turn every conversation into a high-value lead
We empower event exhibitors with frictionless lead capture technology that works without the need for complex apps.
Lüp’s platform and smart-scanning hardware allow partners to instantly qualify visitors, sync data to the cloud in real-time and drive post-show sales. Supported by our onsite team, exhibitors can gain deep behavioral insights and clean and opted-in data, ensuring you walk away with a measurable return on their investment and a reason to return next year.
Smart lead capture
Capture attendee data effortlessly using our handheld devices or mobile app. Designed for speed and reliability, our hardware ensures 100% accurate scanning even in high-traffic environments.
Real-time intelligence
No more post-show data delays. All leads are qualified via custom forms and synced instantly to our platform, allowing your team to access secure contact information and begin follow-ups while the event is still live.
Integrated marketing support
Our marketing packages are customisable and include on-entry email and SMS, instant SMS, and post-show email and SMS, which allow exhibitors to easily nurture leads at any chosen touchpoint.
Your roadmap to finding the right event tech partner
Choosing wisely requires looking deeper than a polished sales presentation.
This comprehensive guide outlines the most crucial questions to help you choose the right event tech partnership.
Explore all the latest insights and expert advice
Ready to enrich your next event?
Get in touch to discover how Lüp can help you elevate your event experience and engage with your audience like never before.
Trusted by smart events around the world
SXSW Sydney
PGA Australia
Avalon Airshow
Food & Hospitality Week
Australian Manufacturing Week
Land Forces
Design Show
Sydney Build Expo